Built on Experience. Trained on ₹500Cr+ in Ad Data.

At the core of the optimization engine is a machine learning model that’s been trained on over ₹500Cr worth of historical Amazon advertising data. This model doesn’t just look at surface-level metrics like CTR or CPC — it maps relationships across keywords, bids, time of day, budget velocity, conversion lag, and ASIN performance.
The result? A system that understands how a high-performing campaign behaves — and what to fix when it doesn’t.

2. 📊 Budget Reallocation Logic: Instead of keeping a fixed daily budget split across all campaigns, the optimization engine redistributes your spend dynamically — favoring campaigns that are delivering profitable results, and throttling those that are not.
-Think of it as a daily ad budget strategist in your back pocket.

3. 🔍 Keyword & Search Term Intelligence: SellerGeni analyzes the actual search terms triggering your ads and automatically flags low-performing ones for pausing or negative targeting. It identifies wasteful matches, low-converting phrases, and expensive clicks with poor ROI, and removes them from the equation.
-This isn't just keyword cleanup. It's a profitability firewall.

4. 🧠 Campaign Structuring & Target Scaling: As it learns more about your account, SellerGeni recommends new campaign structures — for example, separating top-selling ASINs into dedicated campaigns, testing new targeting methods (auto vs manual), or deploying exact-match variants of proven terms.
-Scaling isn’t just spending more — it’s spending smarter. Our AI understands that.

5. 🔁 Automated A/B Testing & Optimization Loops: SellerGeni doesn't just launch campaigns and walk away. It runs controlled experiments, constantly comparing variations in match types, ad groups, creatives (if applicable), and bid levels — and doubles down on what works.
-Imagine an ad manager who’s always testing, always iterating, and never sleeps.

Many tools over-optimize — reacting too quickly to noise and making decisions that hurt performance long-term. SellerGeni uses time-weighted performance analysis to balance recency with reliability.
‍
This means:
1. A bad day won’t automatically penalize a strong campaign.
2.A keyword needs consistent underperformance to be dropped.
3. You stay protected from overreactions and wild swings

Once connected to your Amazon account, the optimization engine:
‍
1. Audits your current campaigns.
2. Benchmarks your performance.
3. Activates smart optimization (fully automated or review-first).
4. Begins learning — and improving — daily

Most users begin seeing ACoS improvements and efficiency gains within 3–5 days. Full optimization cycles typically compound results over 14–30 days.

SellerGeni was built to automate what’s painful, not remove your visibility or authority. Every optimization action is logged and can be:
‍
1. Reviewed.
2. Reversed.
3. Customized

You can run the engine on autopilot, or keep it in semi-auto mode — approving each action as a final step.

The SellerGeni Ads Optimization Engine replaces manual guesswork with intelligent, accountable AI — giving you control, without the complexity.
‍
It doesn’t just “adjust your bids.”
It learns your account.
It watches every campaign.
It works every hour.
And it never stops improving.

-SellerGeni