Introduction

Vayu Art & Crafts, a homegrown Indian handicrafts brand, onboarded with SellerGeni in mid-February 2025. The primary objective was to maintain a Taco's of less than 30% month-on-month while scaling ad and organic sales efficiently. The brand partnered with SellerGeni’s Direct team to leverage automation tools and expert guidance for long-term success.

Challenges

List of key issues the seller was facing before using the platform:

• Listing quality was poor, with minimal keyword optimization and unappealing product imagery.
• High ACOS
• Manual bid management
• Unoptimized targeting
• Low conversions

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Resolutions:

• SellerGeni Account Manager initiated a full-scale audit and created a clear roadmap.
• The team collaborated with the client to overhaul the listings, incorporating SEO best practices, keyword-rich content, and engaging infographic images and product videos.
• Enabled Autopilot to automate bidding and targeting
• Reduced irrelevant traffic with keyword negations
• Optimized campaign structure for high-performing SKUs

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Performance Numbers (Results)

Month-on-Month Growth Highlights

📌 March 2025

• Ad Sales ↑ 92.31%
• Ad Orders ↑ 158.23%
  (Driven by listing and creative optimizations)

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📌 April 2025

• Ad Sales ↑ 90.93% (₹97,130 → ₹1,85,500)
• Ad Orders ↑ 95.54% (202 → 395)
• Total Sales ↑ 86.83% (275 → 523 orders)
• Revenue ↑ 90.18% (₹1,62,000 → ₹3,02,600)
  (Achieved through structured campaigns via SellerGeni automation)

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📌 May 2025 – Summer Sale

• Despite only a 28.74% increase in ad spend, sales continued to rise
• Total Sales ↑ 82.2%

We have been working for past 4 months, initial 3 months were not impressive though in the month of May they picked up the issues and started working on the same. Yet to see the actual results though staff have been very efficient and prompt in their response. They’re trying to work towards the best to bring the growth to our company. Let’s see how it goes further ..
-Jyoti Awasthy Sateeja

‍Outcome

• Higher conversions with efficient ad spend
• Full control over TACoS
• Significant revenue growth
• Optimized listings & creatives contributed to consistent MoM gains

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Conclusion
Vayu Art & Crafts' journey proves how even traditional, handcrafted-focused brands can scale rapidly with the right tools and automation. With consistent performance tracking, data-led decisions, and the support of SellerGeni's automation suite, the brand not only met its TACoS goals but also unlocked multi-month sales growth — making it a standout success in a highly competitive category.